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ROAS Calculator

Calculate your Return on Ad Spend in seconds. Use this free ROAS Calculator to estimate campaign performance, compare revenue against ad spend, and understand whether your marketing engine is moving toward profitable growth.

Calculate ROAS See your campaign return as ratio and percentage.
Estimate Profit Check estimated gross profit after ad spend.
Plan Next Move Know if you need better ads, funnel, or offer.

Campaign Calculator

Enter your campaign numbers.

Free Tool
Rp
Total budget spent on ads during the selected period.
Rp
Total sales or conversion value generated from the campaign.
Optional. Used to estimate CPA.
%
Optional. Used to estimate profit after ad spend.
Your ROAS
4.00x 400%
Strong return. Now check funnel quality and scalability.
Estimated Gross Profit Rp8.000.000
Profit After Ads Rp3.000.000
Cost Per Conversion Rp62.500

ROAS is useful as a campaign efficiency signal, but final profitability still depends on margin, repeat purchase, fulfillment cost, and sales follow-up quality.

Discuss Result

What Is ROAS?

ROAS, or Return on Ad Spend, is a marketing performance metric that compares how much revenue your campaign generates against how much you spend on ads. A ROAS of 4.00x means every Rp1 spent on ads generates around Rp4 in revenue.

ROAS = Revenue From Ads ÷ Ad Spend

How to Use This ROAS Calculator

Enter your ad spend and revenue from ads, then add orders and gross margin if available. The calculator will estimate your ROAS ratio, ROAS percentage, cost per conversion, gross profit, and profit after ad spend.

  • Use the same time period for ad spend and revenue, for example last 7 days or last 30 days.
  • Only include revenue that can be reasonably connected to the campaign.
  • Add gross margin to understand whether a high ROAS is actually profitable.
  • Use cost per conversion to evaluate whether your ads and funnel are efficient.

How to Read Your ROAS Result

A higher ROAS usually means your campaign is generating more revenue for every rupiah spent. However, ROAS should not be read alone. A campaign with high ROAS can still be weak if the order volume is too low, the margin is thin, or the follow-up process is poor.

  • Below 1.00x: revenue is lower than ad spend.
  • 1.00x–2.99x: campaign may need stronger offer, targeting, creative, or landing page.
  • 3.00x–4.99x: campaign is showing healthy return, but margin still matters.
  • 5.00x and above: campaign may be ready for scaling if tracking, stock, sales capacity, and margin are stable.

ROAS Calculator FAQ

What is a good ROAS?

A good ROAS depends on your business model, product margin, customer lifetime value, sales process, and campaign goal. A 3.00x ROAS can be healthy for one business but not enough for another with low margin.

Is ROAS the same as ROI?

No. ROAS focuses on revenue generated from ad spend, while ROI usually considers broader profit and total investment. ROAS is useful for campaign efficiency, but ROI is better for full business profitability.

Why is my ROAS high but profit still low?

This can happen when product margin is thin, operational costs are high, discounts are too aggressive, or repeat purchase is low. That is why this calculator also estimates gross profit and profit after ads.

Can I use this calculator for Meta Ads, Google Ads, and TikTok Ads?

Yes. You can use this calculator for any paid advertising channel as long as you know the ad spend and the revenue or conversion value generated from that campaign.